Commodification of Gamelan Selonding in Tenganan Pegringsingan Village, Bali

Gamelan Selonding is a form of traditional music found in Tenganan Pegringsingan village, with pelog tujuh nada barungan alit classification that sacred, unique, and deeply rooted the community. The way life productive religious activities their numerous manifestations ensure Selonding’s continuity authenticity. According to historical dynamics, influence external culture its various modernization styles disrupted existence, resulting commodification. commodification process encompasses three stages, namely production, distribution, consumption. In duplicated into commodity by imitating original form; distribution an attempt spread which increases development consequences; consumption used as ritual compliment artistic medium. occurs due adaptable nature; it can accept, absorb, adapt changing circumstances, diversity functions, not limited contexts, but broader social context. dynamic empowers potential arts formulation contemporary performing expressions, accepted local spectacle capable competing global culture.